About
Jamie and Dana Finegold launched Tart Collections with the goal of creating a timeless collection that would exude a woman's natural radiance, enhance her confidence and transcend through day and night.
Since this dream first sparked, the powerhouse couple has conquered the fashion marketplace. Adapting to the lesser known tricks and hidden weapons of the industry that destroy most companies entering the business, Jamie and Dana found that to succeed, they merely had to tap into their entrepreneurial potential that had been there all along.
In the late eighties, like now, Jamie turned his love for spotting trends into a successful apparel business. The University of California, Santa Barbara '91 graduates began their quest for emergence into the entrepreneurial world with projects such as creating dresses to outfit sororities for rush events, traveling door-to-door to the dorms to sell Jamie's line of beach volleyball clothing, and frequenting Los Angeles to check on production for Jamie's apparel businesses. The dreamer not only needed a muse, but a business-minded tycoon to run the logistics behind the production- and turning chaos into productivity was where Dana shined.
However, the path from a partaking in a productive hobby in college to establishing an internationally recognized label, was no simple feat. After leaving Santa Barbara, Jamie began working in sales while Dana entered into the world of advertising at Saatchi in San Francisco. Jamie quickly became the number one salesperson within the major department store business. While one boss adored his tenacious marketing techniques, the other resented his ambition to take the company beyond the already established criterion, a discrepancy that ultimately forced Jamie to break out on his own.
With a six month old baby to feed and encouragement from Dana to startup their own line, Jamie and Dana had the right ingredients to push Tart into fruition. Together, Jamie and Dana launched JD FINE and Company in July of 1996. The company grew from 1 million to 4 million in its second year and from 4 million to 8 million the year thereafter. The initially humorous notion of creating a profitable corporation became a stark reality after only several years, and freed the couple to fulfill Jamie's dream of launching a contemporary women's sportswear line.
In its first few years, TART Collections became one of the leaders in the market- the timeless, sultry silhouettes standing as the Finegolds' true calling.
Through Jamie and Dana, JD Fine and Company's mission stands to create a product that uses beautiful fabrics to inspire women each time they add something ñTARTî to their personal collection. Influenced by designers such as Roberto Cavalli and Halston, Jamie designs TART for women with already existing confidence, and for those seeking the extra piece necessary to radiate such sentiment. The Finegolds confirm that in the last five years, TART has proven to be their greatest business accomplishment. As the label to watch in the contemporary fashion industry, Jamie and Dana have made their mark as pioneers in the reinvention of jersey with a modern twist. Their knack for surviving in an ever-changing and fickle market has enabled TART to remain both viable and vibrant.
TART retails at exclusive department stores and better boutiques across the United States.
