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Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold in 2004, the label specializes in sexy-cool tops, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart launched with the goal of creating a timeless collection that would enhance a women’s natural radiance and confidence while transcending her from day to night with ease. From Tart's fitted jackets, modern knitwear, everyday essentials, and casually elegant dresses every piece is designed to flatter women’s curves and come in gracefully draping modal/spandex or fabrics. Since launching its first collection in 2004, Tart has attracted a loyal following in Hollywood, including Alessandra Ambrosio, Heidi Klum, Kourtney Kardashian, Katy Perry, and Nicky Hilton.