TART Collections is the quintessential California clothing brand. Originally founded in 2004 by Dana and Jamie Finegold, our label specializes in women’s apparel that’s comfortable, ready to wear, and long-lasting in the world of fast fashion.

We launched with the goal of creating a timeless collection that would enhance a woman’s natural radiance and confidence while transcending her from day to night with ease. With TART, you don’t have to be a fashion guru or wear something uncomfortable to be stylish every day.

Headquartered in sunny Concord, California, our family-owned brand constructs every pattern and piece at an in-house design studio. This ensures that every item strikes a harmonious balance between exceptional quality and impeccable design.

West Coast Cool with a Dose of Poolside Glamor

We use the highest quality fabrics and one-of-a-kind prints to create an effortlessly modern look inspired by the adventurous lifestyle of Northern California. Whether you’re looking for a low-cut tank top, a long-sleeve dress, or loungewear for relaxing at home, every piece is artfully designed to enable women to move fluidly from one life experience to the next.

This unique approach to apparel has rapidly generated a loyal fan base, including the likes of Alessandra Ambrosio, Heidi Klum, Jessica Alba, Kourtney Kardashian, Katy Perry, Selena Gomez, and Sofia Vergara.

Sharp and Appealing

The dictionary definition of “tart” is: “agreeably sharp to the taste.” Agreeable to your palate and sharp in impression, TART clothing represents something edgy and impactful but understatedly so.

It creates a positive impact. It makes you stand out for all the right reasons. This is exactly how we want our customers to feel when they wear a TART piece.

Why TART Collections

No detail is too small when it comes to creating apparel that will live in our customers’ closets forever. We believe that to create an iconic piece, we have to take as much care on the inside as we do on the outside. Building true quality means focusing on everything you don’t see. For this reason, TART has spent the last eight years sourcing the finest, most luxurious fabrics from around the globe and blending them into our own signature textiles. Our most recognizable fabric is a special modal blend, which is indulgently soft, flattering, resistant to shrinkage, less likely to fade or form, and keeps its shape no matter what.

On-the-go women rely on TART Collections for outfits that are fool-proof and empowering. Our inspired apparel is fitted to flatter your curves as if they were custom-made for you. Because every item is crafted using our comfortable fabric blends, customers know their new TART piece will be their chic go-to both now and five years from now.